Data Visualization

Tech Change Ecommerce

How Could New Tech Change E-Commerce?

Staying abreast of tech developments is important for e-commerce store holders if they want to stay ahead of the curve. Any technology which reduces overheads improves store efficiency or improves customer service could potentially give early adopters a lead in the competitive e-commerce marketplace. We look at three of the most exciting technologies to arrive…

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Difference Bi Dataviz Data Analytics

What Are BI, Data Visualization & Data Analytics?

A few decades ago, the term “business intelligence” emerged as an umbrella term—much like “big data,” “web 2.0,” and “artificial intelligence”—to represent a set of technologies and processes that together provide business metrics for business users. Typical business intelligence (BI) implementations require the creation of a data warehouse—a placeholder for the business’ key data tables,…

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blog-pricing-analytics-mercedes-c-class

Pricing Analytics – Mercedes C Class Example

Sales analytics are key to understanding the impact of independent variables on consumer demand of a product or service. How does seasonality affect sales? What is the optimal price point for a particular product? How do competitors and broader market trends influence a products potential profit? In this project, we will explore Mercedes C class…

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Stunning Marketing Dashboards

How To Create Stunning Marketing Dashboards in 3 Steps

Measuring the results of your marketing efforts should be easy, agile and to the point. Your main challenge is that your campaign stats and website data are all sitting in different software. Not to mention that you would like to add specific calculations to get to the indicators that will truly reflect the quality of…

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5 Questions Before Building Dashboards

Five Questions to Start Building Awesome Dashboards

BI digital dashboards are user interfaces that graphically depict the metrics of your organization’s performance, both currently and historically. They can be specialized and customized to provide information specific to certain departments—like sales, accounting, HR, or IT. Or, they can be more encompassing, providing your high-level executives with quick overviews of performance metrics from throughout…

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why-small-businesses-need-business-intelligence-tools

BI for Small Business: Getting Your Data to Work for You

For decades now, business intelligence—the strategies and technologies that organizations use to analyze and understand their data—has long been considered the domain of big business. While the technological advances of BI tools have allowed large organizations to leap forward in profitability and market responsiveness, most smaller organizations have sat by, often assuming that BI solutions…

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