Salesforce Reporting: Overcoming Limitations with Custom Data Viz Examples

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Boasting a vast user base of over 150,000 as of 2023, Salesforce has become a go-to solution for sales enterprise and customer relationship management (CRM) needs.   While Salesforce excels in managing customer data, its reporting tools lack the depth and flexibility data analysts require. This is partly due to Salesforce’s primary focus on CRM functionalities…

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Supply Chain Visibility: Why Do You Need It In Real-Time

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Over the past few years, supply chain disruptions and shortages have caused issues for consumers and retailers alike. With these issues, the need for greater supply chain visibility has emerged.  Supply chain managers and their customers benefit from transparency and accountability resulting from visibility into the movement of products throughout the supply chain. In this…

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SQL Execution Plan: How to Read It To Improve Your Queries

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What is an execution plan? Let’s break it down. An SQL Execution Plan is a roadmap provided by a database management system (DBMS) which outlines how the system will retrieve the requested data. This plan represents the optimized pathway for accessing information from databases, helping to maximize efficiency and minimize resource usage. This article aims…

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RFM Analysis: Definition and Calculations

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Customer engagement is vital to the survival and success of your business. However, not all customers engage equally. Some interact infrequently, perhaps once a month or even yearly, while others may make purchases more regularly, such as weekly or daily.  Many businesses overlook the importance of analyzing the customer base to identify the most valuable…

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Call Center Monitoring: Secrets To Superior Customer Service

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What is call center monitoring, and why do call centers need this?  In business, maintaining customer satisfaction is essential. Customer satisfaction largely depends on the quality of interactions with call centers. Call center monitoring, a method of reviewing and analyzing calls, ensures customer service meets high standards.  It transforms every customer interaction into an opportunity…

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ETL Pipelines 101: Your Guide to Data Success

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A study from Statista estimated that 328.77 million terabytes of data were created each day in 2023. Not only we’re expecting this number to grow every year, but the complexity of the data generated will also grow.  Handling such volume and complexity of data is not only a challenge for enterprise organizations. Small and mid-marketing…

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5 Ways Marketing Data Management Improves Business Operations and CX

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Marketers need data — and lots of it — to create successful campaigns and bring in that all-important revenue. Thankfully, there’s no shortage of data that can provide incredibly detailed insight into customer behavior. Still, data on its own can be another challenge. All this data needs to be collected, stored, and analyzed correctly. Without…

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6 Key Benefits of Data Cleansing in Financial Data

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Any finance team is only as good as its data and data handling capabilities. Data drives pretty much every decision, insight, and strategy in finance, and as such it has a major impact on everything from profit margins to compliance.  Without accurate data, you run the risk of producing inaccurate financial reports and even losing…

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What Is The Best Data Management Software for SMBs

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Data has become the key driving force for modern businesses. Organizations spend significant time and resources gathering data to make the right decisions. However, with the acceleration of data collection and its growing complexity made data management challenging, especially for smaller businesses with limited in-house resources and budgets.  Challenging, not impossible.  With this article, we…

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TBS Manages Its E-Commerce Shop Performance Efficiently With ClicData

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The e-commerce market is evolving at a fast pace, which requires brands to handle their available data efficiently to remain competitive. TBS, a fashion brand of the French group ERAM, has successfully met this challenge thanks to ClicData. With ClicData, they were able to significantly improve the way they manage their e-commerce shop and extended…

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Data Administration: Definition & Practical Guide For Small Businesses

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Data Administration. Ugh. That sounds like another boring corporate term that you should not care about. The literature on the topic sure doesn’t help you understand the impact it can have on your small or mid-market organization. It’s probably because most articles scratch the surface and are not actionable enough, especially for smaller teams. However,…

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How Interactive Shopping Can Help Retailers Boost Sales 

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Today’s consumers are tech-savvy. When they visit your store, they seek an interactive shopping experience that helps them make purchasing decisions faster. Thus, it’s no surprise that more retailers and marketers are increasingly leveraging interactive shopping to attract customers and boost sales.  What is Interactive Shopping?  When shoppers visit your online or offline store, they…

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7 Tips to Try for an Immediate Average Order Value Increase

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It’s a no-brainer that the more customers your business has, the more revenue it generates. If you’re a marketer or retailer, you should look beyond customer numbers and focus on average order value (AOV) since it can set you on the path to profitability. For this reason, it’s best to know what AOV is, how…

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