Remarketing Tactics To Improve Conversions

Online retail offers consumers a lot of benefits: easier accessibility, expanded choice, and better value for money. But the fact that you’ve got an online retail outlet doesn’t mean you’re guaranteed to generate purchases or to get customers coming back to you again and again. This is where remarketing comes in. In this post, we’ll…

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5 Landing Page Mistakes Ecommerce

Landing pages are the perfect opportunity to make a strong first impression on new visitors, and this makes them one of the most important components of an effective e-commerce marketing plan. Just as a unique, engaging landing page can substantially boost sales, even seemingly minor errors can make it difficult to reach your marketing goals.…

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Social Media Roi

Social media ROI (return on investment) is a sore point with most marketers. They simply can’t put a figure on the returns social media marketing is producing for them. Don’t believe me? 55% of marketers find it the most challenging to measure social media ROI. 3 in 5 marketers do not even discuss ROI with…

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Data Blending Marketing

Whether you’re creating marketing reports or merely analyzing your business and how you use and spend on online strategies, the chances are you’ve come across the need to blend your data, i.e., mix up specific metrics to give you a core idea of what’s actually going on. For example, all your followers across all the…

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Seo 6 Tactics For Small Businesses

If you landed here, you are probably looking to fortify your SEO strategy and results. Good move! SEO has proven to be a very effective digital marketing strategy since the beginning of the 90s, but it can also be the biggest challenge for marketers today because of the growing number of competing websites and the…

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Online Advertising Still Worth It

In a recent article, I described how rich content in marketing can be quite effective when you’re trying to connect with your audience. But it has certain limitations. For one, it’s only going to be effective if your brand understands their buying persona and what they’re looking for. Second, content marketing is generally a rather…

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Blog Make The Most Software Integration

Software integration can be the savior of your business operations. For all of the software that you have in place in your business to track data, automate processes, or optimize your operations, you forfeit much of its value if you can’t get all of the individual pieces of software to talk to one another. Without…

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Top 7 Criteria For Bi Tool

If you landed here, it’s probably because you’re shopping for a business intelligence (BI) tool for your company or your department. While this big step can dramatically improve the way you manage your business, it might not be easy to find the right fit. You might do your research on review websites to make your…

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4 Low Budget Marketing Tactics

It’s now well established that inbound marketing costs less than those “ancient” outbound approaches that the industry used to rely on. With consumers being bombarded with an increased volume of content on an increasing number of channels, they’ve come to appreciate and respond to smart content over direct advertising. So, with so many brands scrambling…

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Value Of Remote Communications

As the events of the first half of 2020 play out, most of us are working partially or entirely from home. A lot of us are not sure if we will be back in cubicles anytime soon. Business owners and leaders grapple with new (and some recycled) ideas about working remotely. Maybe we could all…

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7 Marketing Initiatives Subscription Based Businesses

A subscription-based business is one where customers pay a regular fee to access a product or service. This type of business model is increasingly popular as it creates the possibility of multiple sales once a customer has signed up. However, the subscription route can involve a lot of extra work for marketers. They must convince…

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Blog The Future Of Business Data Analytics

One thing is certain – data analytics will only gain momentum for the foreseeable future and will be at the core of countless new technology solutions. Reliance on Business Intelligence (BI) and Analytics now outweigh strategy as the key requirement in business planning. But what will business analysis look like in the coming years? How…

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