Business Metrics
6 Marketing KPIs To Better Manage Your Small Business
There are two expenses closely related to every marketing effort you put in place for your business – time and money. You have to spend time to develop a plan, and you have to invest money to pay for ad space, pay staff/contractors, marketing services, etc. Nothing comes free in business, and that is certainly…
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Top 7 Sales KPIs for SaaS Companies
Along with your marketing KPIs and financial metrics, sales performance metrics are essential for you to effectively monitor the success of your SaaS business. Beyond helping you stay on top of your overall business performance, they can help you leverage your most productive assets as well as identify issues in the sales process before they…
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Digital Marketing KPI Dashboards for Social, SEO, Ads, Emails
Being a marketer in a small or medium-sized business means being involved in all sorts of activities, from raising brand awareness and acquiring new customers to nurturing leads and maintaining customer loyalty. Depending on your niche, the competition can be tough, leaving you with little room for error. So, it’s absolutely essential that you ensure…
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5 KPIs To Track For A Successful Customer Support
Nowadays, successful customer service represents a holistic blend of data and results to provide the best experience for consumers. Pleasant phone calls are only a small aspect of understanding what really makes a customer service experience worthwhile. So, to accurately gauge what produces the best results, it’s crucial for businesses to measure a variety of…
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How To Make A Simple Financial Report
Financial reporting does not have to be a painful process! In most companies, even the most basic financial KPIs can be quite difficult not only to create but also to maintain in order to ensure that everyone is working with the most updated numbers. In other cases, these 2 steps actually work well and it’s…
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Pricing Analytics – Mercedes C Class Example
Sales analytics are key to understanding the impact of independent variables on consumer demand of a product or service. How does seasonality affect sales? What is the optimal price point for a particular product? How do competitors and broader market trends influence a products potential profit? In this project, we will explore Mercedes C class…
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Real-Time Financials: Is There Such a Thing?
Incubators or business sponsors often compare managing a business to driving a car or stirring a boat. This picture does a great job conveying new business owners just how many things they are going to need to pay attention to if they want to be successful: hiring the right crew, getting the right engine, etc.…
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Key Insights Your Accounting Platform Gives You
Small business owners need real data in order to make the smartest decisions. Passionate ideas and creative strategies are great, but without numerical insights to guide decision-making, you could end up closing your doors and not knowing why. Accounting gets quite a dull rap in the business world, but it’s more than just bean-counting. Modern,…
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Customer Reporting Becomes Powerful When Automated
I often tell my salespeople, along with my partners throughout the world, never confuse activity with productivity, and yet we all do it anyway, and here is why. There is an inherent need to understand the actions that create productivity and, in this case, that productivity is bottom-line sales. ClicData has a significant number of…
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InSighters for Decisions Use ClicData BI Tool For Their Startup
Can you introduce InSighters for Decision and your industry?InSighters for Decision is a start-up specialised in the predictive. Our SaaS software imagined by the 3 founders simplifies and automates the generation of forecasts and is positioned
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Automate & Optimize Your User Onboarding Process
Automating your processes(1) can help drive down costs, boost success rate, and increase the efficiency of the workflows in your business. In this post, I’ll break down every step along the way to setting up an integration between Process Street and ClicData, using the client onboarding process as an example. The goal is to set…
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Business KPIs – What's The Key, The Performance and The Indicator?
Here are some actual replies from friends and colleagues when I asked them to quickly provide a real Marion Webster-like definition of “Key Performance Indicator”; here are the answers to that question. “The sales & marketing metrics used to track progress.” … Frank, Dir of Sales, Telephony Company “What Management Tracks to cover their ass,…
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The Top 15 Marketing KPIs for Small Business
No business owner or manager wants to waste time, money, or resources on marketing activities that aren’t performing. By tracking marketing key performance indicators (KPIs), your company can learn how to fulfill your marketing goals most cost-effectively. And while digital marketing has become something of a science these days, that doesn’t mean you have to…
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Dreaming of automating your projects reporting?
Project management comes with a myriad of challenges, as most know. One of the biggest problems in the sphere is reporting. Reports are an integral piece of project management – it keeps everyone aware of time spent, deadlines and overall progress and is an essential tool for communication between parties. However, article after article, such…
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The Great “Top Sales KPIs” Debate
Living a life in sales can be interesting. For one thing, everyone’s got an opinion. When your sales are slumping, everyone’s got a perspective about why—whether or not they are familiar with your product line or even with sales in general. When your sales are underperforming, then people are eager to give you their in-depth…
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