Business Metrics
12 KPIs To Measure Your Video Marketing Performance
Nowadays, there are so many tools specifically geared for making quality videos and promoting your brand on social media. With numerous online video maker apps for specific needs, businesses start to create marketing content themselves. With so many brands sharing video content, it can be hard to tell what works by just simply scanning the…
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6 Tips to Create Data Reports to Enhance Your Business Performance
What gets measured gets managed. It’s an old adage that perhaps goes a long way to explaining why data reports have become such a staple of modern business. But in reality, data reports have developed a reputation as tiresome affairs capable of inspiring little more than the urge to fall asleep. Indeed, the very term…
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Using Product Analytics Insights to Build Better User Onboarding
Tracking product analytics data is of no use if you don’t use the insights to build better user onboarding. And by user onboarding, I’m not talking about the primary onboarding only, when you want to get the user to experiment the value of your product. Onboarding is a continuous process that helps drive the user…
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14 Derived Metrics That Every Marketing Leaders Need
As data has become the lifeblood of businesses of every kind, it’s become increasingly clear that the volume of data matters little compared to how that data is harnessed to extract valuable insights that help drive a business towards success. Those insights are usually in the form of key performance indicators (KPIs)—metrics pulled from the…
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5 Ways to Improve Your Restaurant Revenue with Data-Driven Strategy
In a market filled with an abundance of choices for consumers, it’s crucial to make sure that your business and your brand are at the forefront of customers’ thoughts and choices. Achieving this through data-driven marketing and planning your strategy accordingly is key and can help prevent extraneous expenditures that provide little value. The restaurant…
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Quick Service Restaurants: Improving Operations With Customer Data
The restaurant industry is becoming increasingly customer-focused, where customers’ preferences dictate industry trends and major developments. In such a data-driven landscape, quick-service restaurants (QSRs) need to collect and utilize customer data. Here’s a detailed guide to how QSRs can collect and leverage customer data to improve their operations. Why Do Quick-Service Restaurants Need Customer Data?…
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5 KPIs To Track When You’re Running Your E-Shop and Marketplace Stores
Every business owner knows that numbers don’t deceive. But how can you make sure that those numbers translate to more revenue and profits for your brand? The first step is to track, measure, and analyze the right KPIs. Trusting your gut will only take you so far. If you want to meet your goals and…
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QuickBooks & ClicData, Awesome Combo for SMB Financial Management
If you work with complex processes in a corporate environment, ERP is a great fit. But what’s the right solution if you are driving an SMB? What’s the most efficient way to handle your invoicing and keep track of your expenses and tax declarations? QuickBooks meets these needs with its accessible and innovative accounting software.…
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What are Derived Metrics + 5 Reasons Why They’re Critical to Decision-making
Decision-making is a core business skill. Without the ability to make smart decisions, your business will be doomed to rely on luck and uncertainty, and could eventually crash from one bad decision. But if one thing is true about decision-making, it is that having the right information at hand is critical for its success. In…
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Don’t Wait For Your Annual Financials to Track Your Financial KPIs
Maybe you’re working on closing your 2020 financials at this very moment, gathering all relevant information with your accounting team. If so, it’s the perfect time to take a look at a few KPIs that can naturally be drawn from your yearly financial statements. Still, you don’t have to wait for tax time to benefit…
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Vanity vs. Actionable Metrics in Marketing
Let’s say you’re preparing a meal; you’ve got fancy china, a lovely place setting, and each dish is beautifully presented on the plate. Then your guests arrive, hungry and ready to dig in, only to discover the turkey is undercooked, the risotto tastes awful, and the blueberry cream pie is nothing to write home about.…
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Time to Measure How Green You’ve Become
Corporate Social Responsibility, or CSR, is not a legend anymore. In this article, we’ll discuss what CSR means for large and small companies and describe best practices for implementing programs to become environmentally-friendly. Measuring and Reducing Environmental Impact Today’s market conditions have forced organizations to review how they use and optimize their resources. Under pressure…
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Marketing Results: How to Efficiently Measure And Communicate Them
Marketing can be scary – you’re expected to come up with ideas to impress people you’ve never met and sell them your product or service? Fortunately, there are ways to ensure your success, so you know all your planning, sweat, and tears will pay off. And when you keep track of metrics, you can show…
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MQLs, SQLs & KPIs: They Need Each Other More Than You Realize
For a business to be successful, its sales and marketing teams must work hand-in-hand to develop optimal strategies, processes, and best practices. To do that effectively, they first need to clarify and set expectations about what each team will bring to the effort. After all, for teams to work together well, deciding on common objectives—and…
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Leadership KPIs For SaaS Companies
Since ClicData works with a wide variety of businesses, in a wide range of sectors, we get to see how many business owners and managers monitor and manage their company’s financial health. We learn a lot about their priorities and how they think, and the insights have challenged me to take a fresh look at…
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