Category: Business Metrics

In this blog, discover KPIs that will help you monitor your business performance and make better decisions.

Death Of 3rd Party Cookies: What Retailers Need To Know

10 essential kpi retail retail

10 Essential KPIs for Retail to Keep in Mind

KPIs, or key performance indicators, have long been a fundamental part of business operations. These metrics enable employees, managers, and leaders to monitor and keep track of their workflows, project progress, sales targets, and other important processes to evaluate overall business performance.  In a hyper-competitive industry like retail, businesses have no choice but to collect…

build best campaign performance dashboard

How to Create the Best Campaign Performance Dashboard?

Digital marketing initiatives in the modern day produce a lot of data, whether from the company’s internal or external sources. While it is challenging to quantify manually, this data is necessary for determining ROI and campaign success. Less than one-third of businesses presently use data to make critical decisions, even though marketing spending on data…

why data literacy matters

What’s Data Literacy and Why Is It Important?

Data has become a fundamental aspect of business operations in the growing digital-first global economy. As a result, learning how to extract, analyze, store, and use data from different sources has become crucial for driving business value. However, many businesses, especially those digitalizing their operations to make data-driven decisions don’t have the knowledge to tap…

vanity vs actionable metrics

Vanity vs. Actionable Metrics in Marketing

Let’s say you’re preparing a meal; you’ve got fancy china, a lovely place setting, and each dish is beautifully presented on the plate. Then your guests arrive, hungry and ready to dig in, only to discover the turkey is undercooked, the risotto tastes awful, and the blueberry cream pie is nothing to write home about.…

kpis retail metrics to track businesss growth

E-commerce: 13 KPIs to Track in Your Dashboard to Grow Your Business

What are Key Performance Indicators? Key Performance Indicators (KPIs) are metrics that help you calculate your business’s growth trajectory and the health of your various departments. Tracking KPIs helps you keep your business on track, and advises most management decisions. With the right insight, you will easily tell which efforts are worth more than others,…

increase aov

7 Tips to Try for an Immediate Average Order Value Increase

It’s a no-brainer that the more customers your business has, the more revenue it generates. If you’re a marketer or retailer, you should look beyond customer numbers and focus on average order value (AOV) since it can set you on the path to profitability. For this reason, it’s best to know what AOV is, how…

customer retention analytics help reduce churn

Customer Retention Analytics: How Data Can Help Reduce Churn

Customer retention analytics is crucial for helping you supercharge your business. By analyzing data about your business’s customer retention, you can reduce churn. And as it’s much easier to retain your existing customers than to gain new customers, it’s worth finding out more about how analyzing this type of data can help boost your business. …

data reports and dashboards

Why You Need Data Reports and How to Create Them

Managers know that gathering and interpreting data is essential for making the best business decisions. However, it’s easy to become overwhelmed by the excess of data that’s available. Data reporting picks out the most important pieces of a data set and presents them clearly, using visual tools like charts and graphs. Putting together good data…

text analysis for business intelligence

Text Analysis for Business Intelligence : An Outlook

Every business leader would outright agree that data is currency. However, few might be aware of the challenges of processing this data into actionable information. In business, finding out what other people think is a critical part of the decision-making process. And there are growing opportunities for mining opinion-rich data from sources like personal blogs,…

5 ways to use data visualization in human resources

5 Ways to Use Data Visualization in Human Resources

Using Data Visualization in Human Resources – 5 Techniques Visual communication is nothing new as it’s typically employed everywhere – in media, art, education, and entertainment. But now, more than before, data visualization in business is quite noticeable.  In other words, businesses continue to recognize the vast potential in data visualization, especially in enhancing communication…

sales pipeline metrics to track

5 Sales Pipeline Metrics You Should Be Checking for Growth

Understanding your sales pipeline is a fundamental process for business growth. Besides tracking revenue and other apparent success indicators, managing your pipeline accounts for less visible metrics like leads who are stuck in your sales cycle or have fallen off the wagon.  Without a firm understanding of what exactly constitutes growth in your funnel, you…

recruitment metrics

These 7 Recruitment Metrics Will Help You Create a Better Hiring Process

Recruitment is a costly yet necessary process that every business must go through to attract the best workers for the job.  The problem is that it’s so easy to lose track of spending, waste resources, and lack the clarity you need when you’re on the hunt for new talent for your brand.  Fortunately, there is…