For service-based firms — such as law, finance, and accounting — there’s no such thing as viral adoption. Each client is a unique relationship to be managed with care. The road to financial solvency is, at best, incremental.
Just knowing how many customers you have doesn’t tell you much. Do you have a clear picture of who your customers are and what they care about?
With BI tools now simpler and less expensive than in previous years, accounting firms are especially well-positioned to take advantage of the benefits.