The future is coming… fast! At least when you’re talking about advances in technology, it is. Business Intelligence (BI) is no exception.
Like many other functions, today’s accountants need to wear more than just the ‘number cruncher’ hat.
The amount of data, its complexity and the edge cases around data sets may be too much for one person, regardless of how gifted they are to even attempt to dig into the data.
How can we truly track the results in web, social, lead generation and inbound marketing? How do we make sense of the world of Internet lead generation?
Without seeing the full picture, it is difficult for organizations to make decisions or changes necessary to keep the business healthy.
Effective results from BI and big data are dependent on clearly defined goals, a documented plan, and distinct expectations.