Learn how to combine your sales, e-commerce, and Google Ads in a single marketing dashboard to calculate your Customer Lifetime Value and your marketing campaigns’ ROI. On the agenda:
- How to connect to Google Ads and start building your reporting in ClicData
- Combine your Google Ads and sales data to provide greater insight into the effectiveness of your marketing campaigns
- Combine financial data to provide value to ad conversions and return on investment for ad campaigns
- Using dashboard formulas to calculate key KPIs: customer acquisition costs, customer lifetime value, and more