Business Intelligence (BI) tools bring much-needed structure to the vast amount of data available within organizations today, but why do some companies struggle to see the results?
The amount of data, its complexity and the edge cases around data sets may be too much for one person, regardless of how gifted they are to even attempt to dig into the data.
As you grow your followers through social media channels, you also grow an incredible resource for better understanding your market.
How can we truly track the results in web, social, lead generation and inbound marketing? How do we make sense of the world of Internet lead generation?
Without seeing the full picture, it is difficult for organizations to make decisions or changes necessary to keep the business healthy.