The amount of data, its complexity and the edge cases around data sets may be too much for one person, regardless of how gifted they are to even attempt to dig into the data.
How can we truly track the results in web, social, lead generation and inbound marketing? How do we make sense of the world of Internet lead generation?
Without seeing the full picture, it is difficult for organizations to make decisions or changes necessary to keep the business healthy.
Effective results from BI and big data are dependent on clearly defined goals, a documented plan, and distinct expectations.
If you’re a CFO and haven’t become best friends with a BI (Business Intelligence) tool yet, my guess is that you soon will. Imagine spending your day analyzing data versus collecting it.
Become a fly on the wall inside any business and it won’t take you too long to see that business intelligence is often a comedic effort. As in, many businesses are tracking zilch! And others, well, they’re tracking everything.